WFU Marketing Summit

Marketing Summit – Wake Forest University

Teams work together to solve real-life business challenges for $75k worth of prizes

Marketing Summit Updates

Gallery 8: MBA Winners

April 8th, 2015 - 10:43 pm
Gallery 8: MBA Winners

read more »


2015 Marketing Analytics Summit MBA Case Competition Winners

April 8th, 2015 - 9:44 pm
2015 Marketing Analytics Summit MBA Case Competition Winners

John Scarrit ’79 MBA MVP Award – Olivia Zhao – MVP   1st Place – Northwestern – $20,000   2nd Place – Yale University – $5,000   3rd Place – Wake Forest University – $3,000  

read more »


Gallery 8: Graduate Presentations

April 8th, 2015 - 4:20 pm
Gallery 8: Graduate Presentations

After 3 days of preliminaries, parties, events and anxious waiting the 2015 Wake Forest University Marketing Analytics Summit final round took place at the Benton Convention Center in Winston-Salem, North Carolina. The final three MBA teams presented to an audience of hundreds at the Inmar Analytics Forum. Teams sought to show that they have solved the problem of bringing the mobile experience to bricks-and-mortar retail shopping. Winners will be announced tonight at the Analytics Forum […]

view gallery



2015 Marketing Analytics Undergraduate Case Competition Winners

April 7th, 2015 - 7:59 pm
2015 Marketing Analytics Undergraduate Case Competition Winners

North Carolina Retail Merchant Association MVP Award – Ashley Jager – $1,000 1st Place – University of Maryland – $8,000 2nd Place – Yale University – $3,000 3rd Place – University of Pennsylvania – $2,000        

read more »


Gallery 6: Undergrad Finals Competitions

April 7th, 2015 - 5:10 pm
Gallery 6: Undergrad Finals Competitions

The undergraduate finalists presented their case solutions to more than 600 people in the audience at the Inmar Analytics Forum, which set a new attendance record. No pressure, right? The three teams, from the University of Maryland Robert H. Smith School of Business, The Wharton School at the University of Pennsylvania and the Yale School of Management, offered innovative ideas for retailers to take advantage of mobile technology in stores, mainly through apps that would […]

view gallery


MBA ’15 Ken Goodell: David Plouffe, Data Models and Authenticty

April 7th, 2015 - 4:16 pm

The Inmar Analytics Forum kicked off today with a keynote speech from David Plouffe, Senior Vice President for Policy and Strategy at Uber, on Big Data: Knowing Instead of Guessing. With his extensive experience as an advisor for the Obama administration, David spoke of the advancements and understanding that data analytics and data modeling can bring to an organization as it did in the 2012 re-election campaign for President Barack Obama. David’s insights put into […]

read more »